Record sponsorship deal announced for Brazilian paralympic sports
The Brazilian Paralympic Committee (B) and Loterias Caixa (the lottery division of Caixa Econômica Federal Bank) announced on Thursday (May 22) the renewal of their sponsorship agreement for national Paralympic sports for the Los Angeles 2028 cycle. Signed at the Paralympic Training Center in São Paulo, the new deal is worth BRL 160 million (BRL 40 million per year)—the largest ever for Paralympic sports in Brazil. The amount represents an increase of BRL 125 million compared to the previous contract, signed in 2023 and valid until the end of 2024.
The new contract expands to five additional Paralympic sports—canoeing, para-fencing, taekwondo, archery, and triathlon—alongside the 13 already covered by the previous agreement: athletics, bton, wheelchair basketball, bocce, blind football, goalball, judo, powerlifting, swimming, table tennis, shooting, wheelchair rugby, and sitting volleyball. Over 120 athletes will also receive individual sponsorship, based on technical criteria set by the B.
“This historic partnership reflects our commitment to transforming lives and strengthening an inclusive, democratic, and successful sports program,” said B president José Antônio Freire. Loterias Caixa has been a sponsor of the B since 2003.
Brazilian President Luiz Inácio Lula da Silva, who attended the g of the new contract, emphasized the importance of investing in developing athletes, not just those who are already medalists.
“Athletes only receive sponsorship once they become famous—when they are world champions or win a gold medal in any sport. That’s when banks and companies come forward to finance and promote them,” he said in his speech.
Carlos Antônio Vieira, President of Caixa Econômica Federal, emphasized that Paralympic sports do more than produce champions—they help build a fairer, more inclusive, and fundamentally more humane Brazil. “Caixa is committed to ing this journey and serving as a voice for a government policy focused on social inclusion and reducing inequality, which remains one of its core objectives,” he said.
